We say hello
Piras Business Consulting was founded in 2024 by Marco Piras, electronic engineer with a solid and large experience in the automotive industry matured working in premium companies for premium automotive OEMs, with special focus in the last 15 years on the E-Mobility sector, where he acquired and led to SOP several programs for premium OEMs, strongly contributing to the set up and structure of newborn organizations and business segments.
The office is in Nürnberg (Bavaria, Germany), in a central position easy to be reached from any part of Germany and close to the international airports of Nürnberg, Munich and Frankfurt.
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Who we are
Marco Piras
(MSc Electronic Engineer)
52 years old
24 years automotive experience matured in premium tier1s:
- 10 years R&D
- 14 years in PM and Sales management
With strong and well-founded knowledge in the automotive sector, especially in powertrain systems, we offer specialized expertise and versatile support across a wide range of assignments in your business. Backed by 25 years of deep-rooted experience, stemming from direct, hands-on roles within premium Tier 1 suppliers, we bring practical, real-world insight to every project, tailored to each client’s unique needs.
Beyond our technical expertise and strategic orientation, we bring a dynamic and energetic spirit to everything we do, helping clients approach challenges with fresh insight and confidence.
Our main focus is to deliver reliable, long-lasting results and professional excellence through a careful selection of highly skilled collaborators and partner companies. Our global perspective resonates across industries and markets, supported by our fluency in German, English, French, Spanish, and Italian. We believe that behind every word lie cultural nuances and deep meanings—understanding them thoroughly is essential to building effective, respectful, and impactful communication.
At the heart of our work is a leadership philosophy grounded in respect, empathy, and collaboration—principles that foster trust and long-term success in every professional relationship.
We have the experience and the professionality that you need, we are highly skilled and deeply committed to your success. Collaborate with us!
Experience | Underneath the shell
From the R&D management in international environment to the Sales and Business development. The passion for our work is embedded in our proactive hands-on approach which distinguishes our engagement in “making it happen”
International Sales and Business Development
R&D Management
Project Management
- VCU
- HV Cable harness
- Inverter
- DCDC
- Cooling harness
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- Electric Axle Drive
- Electric Motor
- Transmission
- OBC
- Telematics
International Customer and Project Acquisitions
Sales Process Definition and Roll-out (Acquisitions, Change-Management, Claim Management)
Main Success Records
A JOURNEY ALONG INNOVATION
Piras Business Consulting benefits of the experience gathered in the last 25 years, accompanying decisive innovations in Automotive
2000s
Mass industrialization of Gasoline Direct Injection
2000s
Gasoline Systems
multi-injection
2000s
Flex Fuel vehicles
2003
AUTOSAR introduction
2003
Dual Clutch Transmission
2004
Vehicle Start-Stop system
2004
Integrated Powertrain Manager
2004
Introduction of ASPICE
2005
ADAS Systems
2010
Mild-Hybrid vehicles
2010
BEV vehicles
2010
LiDAR Systems
2010
Autonomous Drive vehicles
2012
Fast DC Charging
2012 – 2015
7.5-11kW Chargers
2015
Inductive Charging
2015
Dedicated Hybrid Transmissions
2017
First Fuel Cells vehicles
2019
800V vehicles
2020
Solid State Batteries
2020
Bi-directional charging (V2G)
2002 – 2004
Vehicle System
Energy Management
2010 – 2011
Crisis Management
PM Transmission Control Unit
2015 – 2020
lectrification
Volvo/Geely/Polestar fleets
2022
Electrification
Fiat eDucato (LCV)
2004 – 2010
System Platform
Architecture Management
2012 – 2015
Set up Sales Management
Siemens e-CAR business unit
2020 – 2022
Set up R&D E-Mobility
2023
Start of Business
consulting (Product cost
and Sales processes)
Vision & Mission
Piras Business Consulting wants to become the preferred Partner for Business Consulting for companies in hi-tech electronic industry segments, in particular Automotive and e-Mobility.
Piras Business Consulting delivers reliable, competitive and customer tailored consulting services, granting to customers efficient, reliable and sustainable support in the daily business and in the mid- long-term strategies
Portfolio
Portfolio Services
N. |
Service |
Category |
Description |
| 1 | Interim Management: General Management, Line Management | Management | Support in line management, focus general management, sales, marketing, business development, project management |
| 2 | Sales, Business Development, Marketing, Purchasing, Product, Project Management, R&D | Management | Support in projects, accounts, support set up new organizations |
| 3 | Sales Process Management | Sales | Processes Definition and roll out of all sales processes |
| 4 | Change Management | Sales | Processes Definition and roll out of all Change Management Process |
| 5 | Claim Management | Sales | Processes Definition and roll out of all Claim Management Process |
| 6 | Cold Acquisitions | Acquisitions | Active support in acquisition of new customers |
| 7 | Acquisition Process (RFI/RFQ) | Acquisitions | Definition and roll out of all Project Acquisition Process |
| 8 | Project Negotiations, Business release | Acquisitions | Support definition and execution of negotiation strategy |
| 9 | Product Cost Calculation/ Business Case analysis | Product Management | Support systematic and structured product cost calculation |
| 10 | Product Market Analysis | Marketing | Support introduction of new products, enter in new markets, … |
Services
Project acquisition management with hands on principle
Piras Business Consulting speciality is the project acquisition. Many companies assign this strategic task to different company roles:
Sales managers, Project managers, Bid Managers. Nonetheless the set and sequence of activities is well defined and requires highest focus and dedication to maximise the business success probabilities and the conscious and effective allocation of resource.
Every acquisition is vital to generate business but also to refine and improve the capabilities to bring to fruit years of development, efforts and investments. The last mile run, unavoidably challenging and deciding to achieve company targets and expectations.
Like in an iceberg, the customer contact is the most visible part of the work and the first focus in the search of professionals for this so strategic activity, nonetheless much more hides below the surface.
Piras Business Consulting can deep dive in each and every aspect of project acquisitions, from the planning phase, the acquisition strategy to the lead and coordination of the acquisition activities, following a structured and synchronized release process, assuring the generation and delivery in time of all needed technical and commercial deliverables, enabling an efficient allocation of resources in the involved departments.
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